Social media is hands down one of the best ways to interact with people in today’s society. The average amount of time a user spends per day on their social accounts is about 135 minutes, according to BroadbandSearch. Although, if your business targets a much younger audience, then the average time spent on social media is most likely a lot higher.
This all basically means that you have a great opportunity to reach people when they are not as busy or when they get a moment or two to themselves.
It is so important for a business to engage with people through their social media. You may think a post or comment that took five seconds to type is pointless, but we can guarantee you it’s not. As it is online, the only true way of engaging with someone on social media is by commenting or reacting to a post, or simply messaging someone.
We always urge businesses to reach out and engage to as many people as possible so that you are always creating a relationship with the users.