Social Media is the name given to online networking platforms in which people can post engaging and exciting content and showcase their products, life, or just about anything else. Most popularly used via apps, the various social platforms can be accessed from anywhere at any time. This is one of the reasons that Social Media has grown in popularity is that society nowadays needs instant gratification. Gone are the days when people were happy to wait for a business to open before they contacted them. Consumers want to have access to all of a business or companies information at the touch of a button, and thanks to Social Media, they can.
Social Media plays an integral part in peoples everyday lives, as it allows for self-expression, self-marketing and self-promotion. There is the potential for worldwide reach and international exposure using social media, and sending direct messages or ‘DM’s’ is the new ‘word of mouth’. Imagine if one of your customers sends your product or service to any number of people on their follower’s list…the reach of your business could grow tenfold in just one day. Social Media Marketing is an easy, simple and effective way to be constantly reachable for potential clients and makes engagement with potential audiences as simple as ‘Like, Follow, Share’.
Social media accounts can utilise various popular and well-known platforms for both personal and business accounts, such as Facebook, Instagram, and Twitter. Other rising stars in the Social Media Industry are Snapchat, Clubhouse and, importantly, TikTok – but more on that later!
So what are the top trends coming in 2022, and what do you need to do to get ahead of everyone else on social media?