The Role of Social Media in A Marketing Strategy

Social media is known worldwide, and over half of the world’s population use it daily.

Yes…That is over 3 billion users.

Anyone with internet and phone access owns at least one social media profile that they regularly use. Whether it’s Facebook, Twitter, Instagram, LinkedIn or even Pinterest; these platforms are extremely popular and are used every single day by its users. However, not many people know of the huge effects that social media marketing can have on a business. One question that always comes up within the area of social media is “what is the role of social media in a marketing strategy?”

To put it simply, social media’s role in any marketing strategy is to act as a decision making factor for potential customers, while also attracting new visitors completely. In today’s day in age, people on the internet are smart. Your website alone won’t secure their trust. Therefore, your social media profile will act as the decision making factor for that visitor.

So, you want to grow your business and receive a larger number of customers.

You’re creating a marketing strategy plan, and you’re searching for the best possible methods that you can start with right now. Well, assuming that you already have a website and are already creating content for that site; a social media marketing campaign is the perfect next step for your business growth.

As mentioned before, social media provides the visitor with a second platform for them to see your business. This then allows them to make a decision based on what they see and if they like it or not.

But, what does the customer want to see exactly?

Now, what the visitors want to see, also mirrors the benefits that the business would receive. It may not make sense right now, but keep reading. It’s a win-win situation.

A common problem with many businesses who never succeed online, is the fact that they seem too plain. What we mean by this, is that some businesses seem too corporate or too professional in some sense. However, a social media marketing plan allows the business to have the chance to show off some of its personality and sides of it that cannot be shown on the website. Whether your company wishes to have a humorous side or a more professional feel, social media can accommodate for all personality types of businesses.

Interacting and engaging with your customers or visitors as part of your social marketing plan is very important. From answering questions and queries to simply just commenting on someone’s post; engaging with people on social media is amazing for business. It shows new visitors that you are a trustworthy and reliable business that many people know and communicate with daily.

Social media content marketing is a profitable method of getting your business out there. However, if you have ever searched for “social media companies near me” then you may have realised that there are some extortionate prices on the market.

Our social media strategy agency is well known for the outstanding results and services that we provide. Whether you are a huge franchise or a small independent business, our social marketing campaigns are a great method for growth. If your business wants to grow, then a social media plan is the next golden step within your marketing strategy.

With social media being predicted to rise even more in popularity over the next decade, now is the perfect time to get on board. Kick-start your Facebook marketing plan or your Instagram management, and you can expect visitors being impressed.

Surrey Social Media are the leading digital marketing agency in London for social media marketing strategy plans. Get in touch with us today to find out more information.